Training Philosophy
Appropriate training in the use of our products and associated techniques is a priority for the Group. This is provided at two distinct levels: the education of our own staff and our outreach program for end-users.
Representative Training
Education begins at home! Every member of our sales force is provided with in-depth training in all of the products with which they will be involved. This is carried out by a dedicated training group within each of our companies, and through an "apprentice" program, where new recruits accompany experienced sales representatives in the field, supported by Product Specialists. The in-house program comprises lectures and practical "hands-on" workshops conducted on an ongoing basis by our own medical team in conjunction with our engineers and senior members of our sales and marketing teams. Once they have completed the period of their basic training, our sales executives equiped to discuss our products with end-users, to run workshops in hospitals and to provide informed answers to inquiries at scientific meetings.
Outreach Program
End-users of our products include surgeons, nurses and physical therapists, and our training and educational programs are tailored to meet their individual needs.
Verona Seminars
Orthofix Srl's facility in Verona, Italy, is the nerve center of our program of seminars on fixation for surgeons. These are held every month and over the course of a year are attended by some 1000 delegates from all parts of the world. The lecturers at these seminars are members of our International Faculty of surgeons, all of whom are recognized experts in their respective fields. The modern auditorium equipped with closed circuit audio and visual systems and simultaneous translation facilities seats 96 people. The workshop area accommodates delegates at 24 stations, each with its own TV monitor so that the instructor can be followed. With an emphasis on "hands-on" sessions covering basic and new surgical procedures, many delegates comment that few universities have such well equipped teaching facilities.
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As we innovate, we educate.
Recognizing that education is key to the continuous growth of the company and its products, Orthofix subsidiaries bring educational programs to our customers in many countries around the world.
CEU Programs
To assist in understanding the increased success in treatment outcomes when using bone stimulation, nurses, case managers, and rehabilitation specialists attending our field CEU programs receive 2.0 credit hours upon completion of the course.
University-Linked Training
The Group has firm links with a number of prestigious University Departments of Surgery around the world at which regular training courses are held at intervals throughout the year under the direction of the Head of Department. Typical examples are the departments of orthopedic surgery at the Universities of Sheffield and Dundee in the United Kingdom, and Cologne in Germany. Some of these courses are designed specifically for surgeons while others are aimed at operating room nursing staff.
In-Hospital Training
Members of the sales force play a major role in the training of surgeons within individual hospitals, giving presentations and running workshops for residents and senior personnel, alike. In those territories where the Group is represented by subsidiaries, this function is carried out by the trained sales representatives of the subsidiary company, supported by material provided by our own training departments.
